Real Estate Website & Internal Management System

The company previously relied on offline processes and limited digital tools to manage business operations.
Property information was difficult for potential customers to access online, and internal data such as customers, materials, expenses, and workers were recorded manually.

This situation created several challenges:
- Limited online visibility for property projects
- Difficulty for customers to explore available housing options
- Inefficient internal data management
- Lack of structured insights for business decision making

I was responsible for the end-to-end development of the project, including:
- User research and planning
- UX/UI design and prototyping
- Frontend and backend development
- Development of business management modules
- SEO optimization and analytics implementation

The project was developed through several structured stages:
1. User Research & Planning
Understanding the needs of potential home buyers and internal staff to define the website structure and key features.

2. Wireframing & Prototyping
Designing a clear and responsive interface to ensure the website is easy to navigate on desktop and mobile devices.

3. Website Development
Building the main company website including:
- Property project gallery
- Mortgage installment calculator
- Google Maps integration for property locations
- Responsive design for various devices

4. Internal System Development
Creating a dashboard system to help the company manage operational data, including:
- Customer management
- Expense tracking
- Material records
- Worker data management

5. Analytics & SEO Implementation
Implementing Umami Analytics and Google Search Console to monitor website traffic and search performance, along with on-page SEO strategies to improve visibility in search engines.

The project resulted in two main digital solutions:
1. Corporate Website
- Modern and responsive website design
- Property gallery for showcasing projects
- Mortgage installment calculator
- Integrated property location via Google Maps
- SEO-optimized pages

2. Internal Management Dashboard
- Customer database management
- Expense and operational tracking
- Material and worker data management
- Periodic financial summaries including revenue, expenses, and profit

The implementation of the system helped the company achieve several improvements:
- Increased digital presence and easier online discovery of property projects
- Improved customer access to housing information
- More organized and efficient internal data management
- Availability of operational insights to support business decision making
- Support for the company’s transition from offline processes to a more structured digital system